Broad Shoulders

Bit old this one but worth talking about.

The brief was to create “a brand experience targeted to young people within a big music festival context” for the Portugese mobile phone company called Optimus. The solution they came up with was dead simple but created huge amounts of word of mouth advertising.

Basically ten big blokes walked around the festival lending their shoulders to people who had lost their mates, wanted a better view of the stage or needed to get from one area to another.

Like it.

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